Privacy Policy
Senior Social ("we," "us," or "our") is committed to protecting the personal information of the families, seniors, and visitors we serve. This policy explains what information we collect, why we collect it, how we use and store it, and the rights you have over your own information under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Ontario privacy laws.
Senior Social operates across the Greater Toronto Area, Ontario, Canada.
1. What we collect
We only collect information that helps us serve you well. Depending on how you interact with us, this may include:
- Contact information you provide through our website forms or by phone or email: name, email address, phone number, postal area, and the nature of the care you're exploring.
- Care-related information you share during a consultation or while we're providing services, including the senior's name, preferences, routines, health context shared voluntarily (we do not provide medical care), and emergency contacts.
- Billing information needed to schedule and invoice services. Payment details are handled by our payment processor and are never stored on our servers.
- Website analytics collected automatically when you visit the site, such as IP address, browser type, pages viewed, and referring site. This is used in aggregate to understand how the site is used.
- Careers applications if you apply to work with us: resume, references, and the results of background screening you consent to.
2. Why we collect it
We use personal information strictly for the purposes it was provided:
- To respond to consultation requests and follow up with you.
- To match a senior with a suitable caregiver and coordinate visits.
- To communicate with you about scheduling, changes, and care notes.
- To invoice and process payment for services rendered.
- To screen, onboard, and pay team members who work with us.
- To meet legal obligations (for example, tax records and insurance requirements).
We do not sell, rent, or trade personal information to third parties. Ever.
3. Consent
By submitting a form on our website, calling, or emailing us, you consent to us using your information for the purposes listed above. Where the collection is more sensitive (for example, health-related details), we ask for your consent explicitly, usually during your consultation.
You can withdraw consent at any time by contacting us at info@seniorsocial.ca. If you withdraw consent, we may no longer be able to provide services, and we'll let you know if that's the case.
4. Who has access
Access to your personal information inside Senior Social is limited to the people who need it to do their job, specifically:
- The founder and administrative staff, for scheduling, billing, and communication.
- The caregiver assigned to your family, for the details they need to provide great care.
Every team member signs a confidentiality agreement covering your personal, home, and health information.
5. Third-party service providers
We rely on a small number of trusted service providers to run our business. They only receive the information they need to do their job, and they are contractually required to protect it:
- Netlify hosts our website and processes form submissions.
- Google Fonts serves our typefaces (your browser fetches the font file directly from Google).
- Our email provider delivers email we send to you.
- Our payment processor handles invoicing and payment.
- Background-check providers support caregiver screening (applicants only; with consent).
Some of these providers may store data outside of Canada. Where that's the case, the data is still protected by contract and by applicable privacy laws.
6. How long we keep it
We keep personal information only as long as we need it for the purposes above, or as required by law:
- Consultation inquiries that don't become clients: up to 24 months, then deleted.
- Active client records: for the duration of service, plus 7 years for tax and insurance purposes.
- Caregiver records: for the duration of employment, plus 7 years.
- Website analytics: kept in aggregate form only.
7. How we protect it
We take reasonable technical and organizational steps to safeguard your personal information:
- Our website is served over HTTPS and form data is encrypted in transit.
- Access to client files is restricted and password-protected.
- Paper records, where they exist, are stored securely.
- Team members receive privacy and confidentiality training.
No system is perfectly secure, but we treat your information with the care we'd want for our own family.
8. Your rights
Under PIPEDA, you have the right to:
- Access the personal information we hold about you.
- Correct information that's inaccurate or incomplete.
- Withdraw consent for ongoing uses of your information.
- Request deletion of information we no longer need to keep.
- File a complaint with us, and, if unresolved, with the Office of the Privacy Commissioner of Canada.
To exercise any of these rights, email info@seniorsocial.ca. We respond within 30 days.
9. Cookies and tracking
Our website uses minimal cookies, limited to what's needed to load fonts and remember your basic preferences. We don't currently use advertising cookies or cross-site trackers. If this changes, we'll update this policy and, where required, ask for your consent first.
10. Children
Our services are intended for seniors and the adult family members coordinating their care. Our website is not directed at children under 13, and we don't knowingly collect personal information from them.
11. Changes to this policy
We may update this policy from time to time as our practices or the law changes. The "Last updated" date at the top will always reflect the current version. Material changes will be announced on our homepage or by email where appropriate.
12. Contact us
Questions, concerns, or requests about your personal information?
Privacy Officer
Senior Social
Email: info@seniorsocial.ca
Phone: 647-204-8884
Service area: Greater Toronto Area, Ontario, Canada